AYRTON SENNA

AYRTON SENNA

ayrton senna

AYRTON SENNA REJOINS
THE TAG HEUER AMBASSADOR FAMILY

A unique event organised in Barcelona and attended by Bianca Senna, Ayrton’s niece and
Fernando Alonso from the McLaren-Honda team.
.

To mark this occasion, TAG Heuer is releasing the Senna special edition timepieces.

Exclusive broadcast footage available free of charge & without copyright restrictions

Story Summary: Barcelona, Spain, Thursday 7th May 2015

Swiss watch brand TAG Heuer breathed new life into one of motorsport’s most enduring legends this evening when the great Ayrton Senna appeared in a stunning hologram form at a star-studded launch in downtown Barcelona.

The event, to celebrate the 30th year of the Swiss brand’s partnership with the McLaren Formula 1 team, was held inside the Teatre Principal – the oldest playhouse in Barcelona – and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton’s niece.

The hologram of Ayrton recreated the Brazilian in classic racing attire, dressed in overalls and with his helmet held beneath his arm. Using a sample of pre-existing audio, Ayrton glanced at his watch before addressing the audience.

Ayrton was joined on-stage by Spanish hero Fernando Alonso, who spoke about his memories of growing up watching the Brazilian. Fernando also explained the feelings he experienced when, earlier this year, he achieved a childhood dream and drove Senna’s most iconic and successful car, 1988’s McLaren-Honda MP4/4, at the Circuit de Barcelona-Catalunya.

Fernando’s drive in the MP4/4 was captured for a promotional film, and was shown to the audience during the event. The footage includes him battling his team-mate, Jenson Button, who was driving this year’s McLaren MP4-30, the car which reunites McLaren, Honda and TAG Heuer for the first time in 25 years.

Ayrton Senna’s return to TAG Heuer also marked the reveal of a new dedicated advertising campaign and four new special-edition timepieces: two TAG Heuer Formula 1 Quartz Chronographs, measuring to the nearest tenth of a second (43 mm diameter, anthracite grey or black dial), and two TAG Heuer Carrera Calibre 16 Automatic Chronographs (44 mm diameter, anthracite grey or black dial).

Each watch features the famous stylised Senna ‘S’ in red lacquer, on the dial, case back and bezel, complete with a tachymeter scale, giving the timepiece real racing spirit. The iconic ‘Legend’ bracelet, with its S-shaped links, also makes a return – the same style worn by Ayrton but redesigned and rounded for optimum comfort.

The TAG Heuer Formula 1 Chronograph Senna Special Edition

A 43mm-diameter quartz chronograph with a date function measuring to the nearest tenth of a second. Anthracite grey dial, three counters and elegant touches of ‘Legend’ red to give it racing spirit – the same red as the famous stylised Senna ‘S’, on the dial, case back and bezel, complete with a tachymeter scale. The timepiece is completed by the famous ‘Legend’ steel bracelet

The TAG Heuer Formula 1 Chronograph Senna Special Edition
A 43mm-diameter quartz chronograph with a date function measuring to the nearest tenth of a second. Also available with a black dial, three counters, and touches of yellow and green – a reference to the colours of Ayrton’s racing helmet, which are also the national colours of Brazil.

The TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition
A 44mm-diameter automatic chronograph with date function. Anthracite grey sunray dial and three counters. The watch also features the famous stylised Senna ‘S’ in red lacquer, on the dial, case back and bezel, with a tachymeter scale. Elegant touches of ‘Legend’ red, the same shade as the Senna ‘S’, also accentuate the watch’s racing spirit. The timepiece is completed by the ‘legend’ steel bracelet.

The TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition
A 44mm-diameter automatic chronograph, available in an ultra-light black titanium version, equipped with a rubber strap with a dynamic tyre-tread design.
TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand’s motor racing DNA, as well as the amazing champions who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim–it is a mindset.

*Ayrton Senna was a TAG Heuer ambassador between 1988 and 1993. He starred in the very first #DontCrackUnderPressure campaign.

FOOTAGE AVAILABILITY

Footage of the event, shot to broadcast standards, free of charge and copyright restrictions is available to broadcasters.

Anticipated shotlist:

  • Soundbites Fernando Alonso
  • Soundbites Bianca Senna
  • Highlights of Ayrton Senna Hologram film
  • GVs of event in Barcelona
  • Exclusive race footage of Fernando Alonso and Ayrton Senna
  • GVs of Senna special edition timepieces

Footage of the event will be made available via:

APTN GLOBAL VIDEO WIRE TRANSMISSION

DATE: Friday 8th May 2015
TIME: 0710-0725 GMT

REPLAY
DATE: Friday 8th May 2015
TIME: 1115-1130 GMT
If you experience any technical difficulties recording the feed please contact
APTN MCR on: +44 (0) 20 7482 7676

This material will also be available for download in broadcast quality for APTN subscribers from approximately 2300 GMT on Thursday 7th May via the APTN Media Port and for non subscribers via the APTN Multimedia News Room:

www.apassignments.com/multimedia-newsroom

For further information contact:

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