AYRTON SENNA
AYRTON SENNA REJOINS A unique event organised in Barcelona and attended by Bianca Senna, Ayrton’s niece and To mark this occasion, TAG Heuer is releasing the Senna special edition timepieces. Exclusive broadcast footage available free of charge & without copyright restrictions Story Summary: Barcelona, Spain, Thursday 7th May 2015 Swiss watch brand TAG Heuer breathed new life into one of motorsport’s most enduring legends this evening when the great Ayrton Senna appeared in a stunning hologram form at a star-studded launch in downtown Barcelona. The event, to celebrate the 30th year of the Swiss brand’s partnership with the McLaren Formula 1 team, was held inside the Teatre Principal – the oldest playhouse in Barcelona – and included appearances from double world champion and McLaren-Honda driver Fernando Alonso, and Bianca Senna, Ayrton’s niece. The hologram of Ayrton recreated the Brazilian in classic racing attire, dressed in overalls and with his helmet held beneath his arm. Using a sample of pre-existing audio, Ayrton glanced at his watch before addressing the audience. Ayrton was joined on-stage by Spanish hero Fernando Alonso, who spoke about his memories of growing up watching the Brazilian. Fernando also explained the feelings he experienced when, earlier this year, he achieved a childhood dream and drove Senna’s most iconic and successful car, 1988’s McLaren-Honda MP4/4, at the Circuit de Barcelona-Catalunya. Fernando’s drive in the MP4/4 was captured for a promotional film, and was shown to the audience during the event. The footage includes him battling his team-mate, Jenson Button, who was driving this year’s McLaren MP4-30, the car which reunites McLaren, Honda and TAG Heuer for the first time in 25 years. Ayrton Senna’s return to TAG Heuer also marked the reveal of a new dedicated advertising campaign and four new special-edition timepieces: two TAG Heuer Formula 1 Quartz Chronographs, measuring to the nearest tenth of a second (43 mm diameter, anthracite grey or black dial), and two TAG Heuer Carrera Calibre 16 Automatic Chronographs (44 mm diameter, anthracite grey or black dial). Each watch features the famous stylised Senna ‘S’ in red lacquer, on the dial, case back and bezel, complete with a tachymeter scale, giving the timepiece real racing spirit. The iconic ‘Legend’ bracelet, with its S-shaped links, also makes a return – the same style worn by Ayrton but redesigned and rounded for optimum comfort. The TAG Heuer Formula 1 Chronograph Senna Special Edition A 43mm-diameter quartz chronograph with a date function measuring to the nearest tenth of a second. Anthracite grey dial, three counters and elegant touches of ‘Legend’ red to give it racing spirit – the same red as the famous stylised Senna ‘S’, on the dial, case back and bezel, complete with a tachymeter scale. The timepiece is completed by the famous ‘Legend’ steel bracelet
The TAG Heuer Formula 1 Chronograph Senna Special Edition The TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition The TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition *Ayrton Senna was a TAG Heuer ambassador between 1988 and 1993. He starred in the very first #DontCrackUnderPressure campaign. FOOTAGE AVAILABILITY
Footage of the event, shot to broadcast standards, free of charge and copyright restrictions is available to broadcasters. Anticipated shotlist:
Footage of the event will be made available via: APTN GLOBAL VIDEO WIRE TRANSMISSION DATE: Friday 8th May 2015 REPLAY This material will also be available for download in broadcast quality for APTN subscribers from approximately 2300 GMT on Thursday 7th May via the APTN Media Port and for non subscribers via the APTN Multimedia News Room: www.apassignments.com/multimedia-newsroom For further information contact: |