EE MUSIC: growing Energy Efficient Music Culture across Europe


EE MUSIC: growing Energy Efficient Music Culture across Europe

EE MUSIC, the Europe-wide campaign to build an energy efficient culture in music event production, is gaining momentum across the continent.

The campaign aims to scale up skills and knowledge within the industry on energy efficiency and sustainable energy management, stir up an industry-wide conversation amongst music event professionals, venues, and festivals on how they use energy, and provide the tools and resources necessary for that transition.

Appetite for using energy more intelligently is growing in the industry – not least thanks to the 5-40% reductions in energy or fuel use that some good practice events and venues have been able to demonstrate.

EE MUSIC has been on a European tour in 2014, interconnecting industry leaders at some of Europe‘s biggest music conferences and festivals. To date, the EE MUSIC team has hosted workshops and launch events in Germany, the UK, France, Poland, Austria, the Netherlands, Italy, Bulgaria and as part of music industry events Eurosonic Norderslaag (NL), Nuits Sonores (FR), c/o pop (DE), Waves Festival (AT), Amsterdam Dance Event (NL) and more, featuring guest speakers including Matt Black (Coldcut), Katie Maddison (Bestival), Melville Bouchard (Heart of Glass, Heart of Gold), Auro Foxcroft (Village Underground), Carlijn Lindemulder (ID&T), Thomas Heher (Waves Festival), and Chris Johnson (Shambala Festival/Powerful Thinking). In 2015, the EE MUSIC team will visit 20 more European countries, hosting over 35 further cost free events, workshops and targeted trainings

EE MUSIC is mobilizing hundreds of clubs, events and outdoor festivals and supporting them in saving energy and money. The project aims to save over 19,000 t CO2e through its duration, and lay the foundation for saving almost 200,000 t CO2e more by 2020. This would be the biggest and most ambitious achievement in energy efficiency in the history of Europe’s music event industry.

Accompanying the workshops is a collection of detailed guides and case studies, available at the EE MUSIC website, and the EE MUSIC IG Tools: carbon calculators designed specifically for use by venues and outdoor events. The EE MUSIC IG Tools help event organisers and venue owners measure, report, and understand their energy use and environmental impacts, and compare their performance to industry averages. They can provide a foundation for effective energy management strategies and are helping to build a Europe-wide understanding of energy use in the music events sector.

The Tools have been adapted from the Julie’s Bicycle Creative IG Tools (currently being used by over 2000 arts organisations globally) and are free to use in all countries, with English, German, Polish, Portuguese, French, Latvian, Bulgarian, and Spanish newly available as language options.


Funded by the Intelligent Energy Europe programme of the European Union and initiated and coordinated by WIP Renewable Energies from Germany, the project is a joint effort between existing music industry sustainability experts Julie’s Bicycle and the Green Music Initiative, the Elevate Festival in Austria, and a number of professional energy and communication agencies.


“This is about building a more resilient European music events sector in the face of rising energy costs, and it’s about helping the music industry be part of one of the most important conversations of the 21st century: that of climate change and our energy future,” comments Chiara Badiali, Julie’s Bicycle.


EE MUSIC is also about supporting the music event industry’s potential for cultural innovation and driving change by mobilizing large audiences, inspiring by doing, and unlocking the role the sector can play in forming a sustainable energy future. In the words of Jacob Bilabel of the Green Music Initiative: “Energy and music go hand in hand. The festival, the event, the club or the stadium of the future will be louder, brighter and even more fantastic. We will need only half of the energy, but have double the fun. EE MUSIC can pave the way for a more intelligent, greener and better future for all of us.”


Martha Bissmann, initiator and coordinator of the EE MUSIC campaign, points out the cost saving and revolutionary aspect of Intelligent Energy: “We want the music industry to understand it’s about time to use our energy more intelligently, by saving it and producing it from clean, renewable sources. Intelligent use of energy can not only lower the carbon emissions of music events, but also lower the costs of event production. Intelligent energy doesn’t cost. It saves. It’s our asset for the future. It is the solution, the key to evolution, to energy revolution.”

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For further information and interview requests, please contact or


Notes to the Editor:



EE MUSIC is a network of sustainability and energy experts, music industry experts and communications agencies, working to help music events reduce energy use and its environmental impacts. The EE MUSIC approach provides energy efficient and sustainable energy solutions specific to the nature and needs of the music event sector. EE MUSIC is the largest energy campaign for the music event industry there has ever been.


For further information on the project and its activities, see:


EE MUSIC countries:


Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom.


Upcoming Event Dates:


5 December 2014: Train-the-Expert, St. Julians, Malta

An in-depth training course on energy management and renewable energy use for venues and clubs, presented by Julie’s Bicycle (UK) and Projects in Motion (MT)


8 December 2014: Festival Masterclass, London, UK

A practical and interactive day about energy management at outdoor festivals, presented by Julie’s Bicycle (UK) and Powerful Thinking (UK).

The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union.  Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.


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