SONOVA
Circus artist supports people affected by hearing loss
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Swiss aerialist Jason Brügger |
Stäfa (Switzerland), May 4, 2018 – Sonova Holding AG, the world’s leading provider of hearing solutions, announces a cooperation with prominent Swiss aerialist Jason Brügger. After suffering a severe inner-ear infection, he was afraid his career as a circus artist might be over. However, with the help of hearing aids from Sonova brand Phonak, Jason Brügger has managed to put this chapter behind him and is now living his dream against all the odds. In an award-winning film, 25-year-old Brügger tells his moving story for the first time. In his capacity as an ambassador for Phonak, the aerialist will be raising awareness and giving hope to people coping with hearing loss around the world. As part of an aid project organized by Hear the World Foundation, a Sonova Group initiative, Jason Brügger recently travelled to Lebanon on a mission to boost the self-confidence of disadvantaged children affected by hearing loss. As an ambassador for Sonova’s hearing instrument brand Phonak, Jason Brügger will be actively involved in a range of projects around the globe designed to support people with hearing loss – and this work is deeply personal for the talented circus artist. To kick off the collaboration, Sonova has shot an inspirational film portrait of the charismatic aerialist. The short film illustrates vividly just how important Sonova’s hearing solutions are for people coming to terms with hearing loss. At the International Business Film Festival (Internationale Wirtschaftsfilmtage) in Vienna, “Life without limitations – The story of Jason Brügger” is set to receive four awards: Let it roll! “There’s always a way to achieve what you want to do” Jason Brügger is proud of his acrobatic achievements. In 2016, he won the fourth season of the casting show “Switzerland’s Got Talent”. The following year he joined the Swiss National Circus Knie and reached the final of “Das Supertalent”, the German version of the casting show “Got Talent”. “I certainly hope that I can encourage other people to believe in themselves with my story. Even if you’ve been told something is beyond you for whatever reason, you should believe in yourself anyway, and fight for your dreams – there’s always a way to achieve what you want to do.” Circus workshop for disadvantaged children with hearing loss in Lebanon “We look forward to arranging further projects with Jason Brügger. His commitment as an ambassador for Sonova’s hearing instrument brand Phonak plays a key role in enabling us to realize our vision, which is all about using innovative hearing solutions to help people live a life without limitations,” explains Arnd Kaldowski, Sonova’s CEO. “Jason Brügger’s circus workshop in Beirut has supported the Hear the World Foundation’s work in a very special way and has benefited a particularly deserving group of disadvantaged children – strengthening their confidence, lifting their spirits and giving them hope. We are extremely grateful to him for this.” Jason Brügger’s commitment to helping people with hearing loss has attracted media interest: tonight – May 4, 2018 at 18.40 – Swiss broadcaster SRF (Schweizer Radio und Fernsehen) will be showing a documentary about the aerialist and his experiences in Lebanon as part of the TV magazine “Glanz & Gloria”. About the Hear the World Foundation Founded in 2006 by Sonova, the world’s leading provider of hearing solutions, the Hear the World Foundation supports disadvantaged people, particularly children, affected by hearing loss around the world and gets involved in hearing loss prevention. It focuses particularly on aid projects for children with hearing loss, to enable them to develop at the appropriate rate for their age. Since its establishment, the non-profit Swiss foundation has supported over 90 projects with funding, hearing aid technology and expertise. More than 100 celebrity ambassadors, including Bryan Adams, Bruce Springsteen, Cindy Crawford, Eros Ramazzotti, Plácido Domingo and Sting, champion the Hear the World Foundation’s “conscious hearing” message. – End – |