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Affinity collects TIPA Award at Photokina

Affinity – Sep 23, 2016 11:07 BST

Serif MD Ashley Hewson (centre) receives the award from TIPA Chairman Thomas Gerwers (right) and Vice Chairman Giulio Forti

Professional image editing app Affinity Photo has been presented with the prize for ‘Best Imaging Software’ during the prestigious Technical Image Press Association (TIPA) Awards ceremony at Photokina 2016.

Ashley Hewson, Managing Director of Affinity maker Serif (Europe) Ltd, was invited to the exhibition in Cologne, Germany, to receive the sculpted bronze trophy from TIPA, which represents many of the world’s leading photo and imaging magazines.

Ashley said: “The annual TIPA Awards are renowned as the most influential photo and imaging product awards in markets around the world.

“For a relatively small UK company to be among the winners, alongside some of the biggest names in the photographic industry, is a massive boost for us and we’re very proud to be here to collect the award.”

TIPA Chairman, Thomas Gerwers, added: “A TIPA Awards endorsement is the highest accolade for any photo and imaging product.

“Affinity Photo is an affordable, non-subscription based software that offers just about every option that enthusiast photographers could need for image processing and creative effects.

“Indeed, Affinity offers most of the most-used tools found in more expensive and even pro-level image editing software.”

Shortly to receive another major free update, Affinity Photo for Mac is an acclaimed professional photo editing software suite with rave reviews from thousands of users.

Live retouch tools work in real time and its speed means there’s no waiting to see the results. Non-destructive editing, raw processing and end-to-end colour management are standard, so Affinity Photo has all the accuracy and quality necessary to make beautiful photographs spring to life.

Based in Nottingham, UK, Serif also plans to launch a Windows version of Affinity Photo before the end of this year.

Notes to Editors

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/macaffinity

Twitter @MacAffinity

Facebook http://facebook.com/MacAffinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Built from the ground up with a meticulous focus on workflow and blazing performance, Affinity apps are the culmination of Serif’s expertise and over 25 years’ experience in developing creative software. Like nothing that’s come before, Affinity apps are engineered to be the smoothest, fastest, most precise, and most integrated creative apps available. And Affinity don’t do subscriptions.

Founded in 1987, Serif (Europe) Ltd has been repeatedly praised for its powerful software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world.

Now the winner of over 200 awards internationally, with more than 6.5 million customers worldwide, Serif has more than 150 employees at its head office, development and European sales centre in Nottingham, UK.

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Affinity collects TIPA Award at Photokina

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TIPA Awards 2016

Serif MD Ashley Hewson (centre) pictured with TIPA officials (from left) Roland Franken, Jean-Christophe Béchet, Giulio Forti, Thomas Gerwers (Chairman), Johan Elzenga (Secretary)
Size  1.94 MB     File Format  .jpg
Image Size  3600 x 2400 pixels
Photographer / Source  TIPA

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TIPA Awards 2016

(From left) Giulio Forti, TIPA Vice Chairman; Ashley Hewson, Serif MD; Thomas Gerwers, TIPA Chairman
Size  1.85 MB     File Format  .jpg
Image Size  3600 x 2400 pixels
Photographer / Source  TIPA

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TIPA Awards 2016

Size  7.08 MB     File Format  .jpg
Image Size  4289 x 3104 pixels
Photographer / Source  Neil Ladkin (Affinity)

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TIPA Awards 2016

Size  11.6 MB     File Format  .jpg
Image Size  4640 x 3472 pixels
Photographer / Source  Neil Ladkin (Affinity)

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TIPA Awards 2016

Size  5.8 MB     File Format  .jpg
Image Size  4299 x 3262 pixels
Photographer / Source  Neil Ladkin (Affinity)

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TIPA Awards 2016

Size  12.1 MB     File Format  .jpg
Image Size  3472 x 4640 pixels
Photographer / Source  Neil Ladkin (Affinity)

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TIPA Awards 2016

Size  3.41 MB     File Format  .jpg
Image Size  4071 x 2338 pixels
Photographer / Source  Neil Ladkin (Affinity)

About Affinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Built from the ground up with a meticulous focus on workflow and bl…

Visit the newsroom »

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Award-winning Affinity Photo adds powerful new features

Affinity – Jul 19, 2016 14:32 BST

Affinity Photo, the award-winning professional image editing app, is to get a host of powerful new features in its next update.

Developer Serif has published a ‘sneak peek’ video detailing what’s new in Affinity Photo v1.5, projected to be available in the Mac App Store in early autumn.

The new features will also be included in the hotly-anticipated Windows version of the software, tipped to be in free public beta around the same time.

Those added features announced today include:

  • Advanced HDR merge producing full 32-bit linear colour space images
  • An entirely new workspace for tone mapping
  • Focus stacking to bring depth to multiple combined images
  • Batch processing for smoother, faster workflow
  • Macros to record and replay a set of commands
  • An all-new way to edit 360 degree images

Watch/download the video: http://vimeo.com/175371036

Revealing the added functions, Serif Managing Director Ashley Hewson notes: “This will be the fifth major update we’ve pushed out since the launch of Affinity Photo – all free of charge to people who’ve bought the app.

“We’re committed to continuing to develop features that cement the position of Affinity Photo as the most indispensable image editing tool for pros, whether they’re using Mac or PC.”

Chosen as Apple’s ‘App of the Year’ 2015, and ‘Best Imaging Software’ 2016 by the Technical Image Press Association, Affinity Photo’s live retouch tools work in real time and its speed means there’s no waiting to see your results.

Non-destructive editing, raw processing and end-to-end colour management are standard, so Affinity Photo has all the accuracy and quality necessary to make beautiful images spring to life.

Hewson adds: “The success of Affinity Photo and the outstanding reviews we’ve had are proof that it delivers what creative professionals need – thrilling speed, sophisticated tools, pinpoint accuracy and painless compatibility, coupled with an attractive, modern look.”

Affinity Photo is available at a 20% discount price of £29.99 / $39.99 / €39.99 until Thursday, July 21, as part of a promotion to mark its first anniversary, before reverting to £39.99 / $49.99 / €49.99.

That’s the only price customers pay – there’s no subscription – and the v1.5 update will be free to existing customers.

Windows users can register now to take part in the free public beta at affinity.serif.com/windows.

Notes to Editors

For more information / images / interview opportunities:

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Screenshots (use tags for different languages) http://press.affinity.serif.com/images

Logos (low res) http://press.affinity.serif.com/latest_media/tag/affinity-photo-logos-for-web

Logos (high res) http://press.affinity.serif.com/latest_media/tag/affinity-photo-logos-for-print

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/macaffinity

Twitter @MacAffinity

Facebook www.facebook.com/MacAffinity

Affinity

Affinity is the fastest, smoothest, most precise creative software for professionals.

After 25 years of developing products exclusively for Windows, Serif released its first ever Mac products, professional graphic design software Affinity Designer and professional image editing suite Affinity Photo – creative applications developed by a dedicated research team at Serif.

Serif (Europe) Ltd

Founded in 1987, Serif has been repeatedly praised for its powerful software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world.

Now the winner of over 200 awards internationally, with more than 6.5 million customers worldwide, Serif has over 100 employees at its head office, development and European sales centre in Nottingham, UK.

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Affinity Photo v1.5 360 degree screenshot

Size  1.82 MB     File Format  .png
Image Size  1947 x 1150 pixels

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Affinity Photo screenshots

‘Mermaid’ Image Copyright Neil Ladkin, using images by Pixelparticle, Mayer George, Vkilikov, Soyka, Eyescar, Ingrid Prats, Schankz, SJ Travel Photo, Wonry, Inxti, Yeryomina Anastassiya, Voyagerix, Krasowit. All used under license from Shutterstock.com, please contact Serif for full details
Size  167 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  ‘Mermaid’ image copyright Neil Ladkin

Wvfqisv8ubalblyk210n

Affinity Photo screenshots

An old obsolete aircraft propeller
Size  126 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  Image Copyright momente. Used under license from Shutterstock.com

T0i6k79q39wgr2e6deki

Affinity Photo screenshots

Space Dock
Size  157 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  Paolo Limoncelli. Used under license

W5ttdwlramzefiunxgbv

Affinity Photo screenshots

Fog and cloud mountain valley landscape, Ukraine
Size  814 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  Copyright Shico. Used under license from Shutterstock.com

Videos

Award-winning Affinity Photo adds powerful new features

Affinity Photo, the award-winning professional image editing app, is to get a host of powerful new features in its next update. Developer Serif has published a ‘sneak peek’ video detailing what’s new in Affinity Photo v1.5, projected to be available in the Mac App Store in early autumn.
Length 4:43

About Affinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Built from the ground up with a meticulous focus on workflow and bl…

Visit the newsroom »

Keep me updated

By following Affinity on Mynewsdesk, you will be able to see their news feed on your dashboard. Press material from all the companies you follow is collected here.

You may even choose to receive updates by email in real time.

This service is completely free!

Follow us

Affinity

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Celebrate Affinity Photo’s first birthday with 20% off in the Mac App Store

Affinity – Jul 07, 2016 10:22 BST

Award-winning Affinity Photo is celebrating its first birthday with a 20% discount in the Apple Mac App Store.

Until July 21, the professional image editing app for Mac costs just £29.99 / $39.99 / €39.99. That’s the only price customers pay – there’s no subscription.

Affinity Photo Video https://vimeo.com/132757806

Chosen as Apple’s ‘Best App 2015’, and ‘Best Imaging Software 2016’ by the Technical Image Press Association (TIPA), Affinity Photo is equipped with all the power you’ll ever need.

Live retouch tools work in real time and its speed means there’s no waiting to see your results. Non-destructive editing, raw processing and end-to-end colour management are standard, so Affinity Photo has all the accuracy and quality necessary to make beautiful images spring to life.

Ashley Hewson, Managing Director of Affinity Photo developer Serif, says: “We’re finding it hard to believe that Affinity Photo is a year old. It feels like no time at all since we were nervously launching it onto the Mac App Store, but the response has been phenomenal from the very start.

“As well as being the top selling photography app and the awards we’ve won, there’s been a fantastic, positive feedback from the professional photography community around the world.”

In the 12-month period since launch, Serif has pushed out four updates to Affinity Photo including hundreds of improvements and some big new features – all free to customers who’ve bought the app. They include image stitching in panoramas, live image stacks and Affinity Extensions for Apple Photos.

Affinity Photo and its sister app, Affinity Designer, deliver exactly what creative professionals need – thrilling speed, sophisticated tools, pinpoint accuracy and painless compatibility, coupled with an attractive, modern look.

Used alone or together, the fast, powerful, processes fit gracefully into workflow. Single file formats make for easy switching between disciplines, while a saveable shared history means you’re always working on your latest version, no matter what Affinity product you’re using.

Notes to Editors

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

 

Video https://vimeo.com/132757806

Twitter @MacAffinity

Facebook www.facebook.com/MacAffinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Built from the ground up with a meticulous focus on workflow and blazing performance, Affinity apps are the culmination of Serif’s expertise and over 25 years’ experience in developing creative software. Like nothing that’s come before, Affinity apps are engineered to be the smoothest, fastest, most precise, and most integrated creative apps available. And Affinity don’t do subscriptions.

Founded in 1987, Serif (Europe) Ltd has been repeatedly praised for its powerful software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world.

Now the winner of over 200 awards internationally, with more than 6.5 million customers worldwide, Serif has more than 100 employees at its head office, development and European sales centre in Nottingham, UK.

Download the attached files

Share on social media

Share on facebook Share on twitter Share on linkedin Share on google

Read more on Mynewsdesk

Celebrate Affinity Photo’s first birthday with 20% off in the Mac App Store

Related material

Images

Akqmiy4gn8r4acpg5bwr

Affinity Photo screenshots

‘Mermaid’ Image Copyright Neil Ladkin, using images by Pixelparticle, Mayer George, Vkilikov, Soyka, Eyescar, Ingrid Prats, Schankz, SJ Travel Photo, Wonry, Inxti, Yeryomina Anastassiya, Voyagerix, Krasowit. All used under license from Shutterstock.com, please contact Serif for full details
Size  167 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  ‘Mermaid’ image copyright Neil Ladkin

Wvfqisv8ubalblyk210n

Affinity Photo screenshots

An old obsolete aircraft propeller
Size  126 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  Image Copyright momente. Used under license from Shutterstock.com

T0i6k79q39wgr2e6deki

Affinity Photo screenshots

Space Dock
Size  157 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  Paolo Limoncelli. Used under license

W5ttdwlramzefiunxgbv

Affinity Photo screenshots

Fog and cloud mountain valley landscape, Ukraine
Size  814 KB     File Format  .jpg
Image Size  2200 x 1460 pixels
Photographer / Source  Copyright Shico. Used under license from Shutterstock.com

Lrp17ldpdhql88qjwmjr

Serif (Europe) Ltd Managing Director, Ashley Hewson

Serif (Europe) Ltd Managing Director, Ashley Hewson
Size  674 KB     File Format  .jpg
Image Size  709 x 945 pixels

Videos

Affinity Photo professional photo editing software

Affinity Photo redefines the boundaries for professional photo editing software for the Mac. With a meticulous focus on workflow it offers sophisticated tools for enhancing, editing and retouching your images in an incredibly intuitive interface with all the power and performance you need.
Length 2:32

About Affinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Built from the ground up with a meticulous focus on workflow and bl…

Visit the newsroom »

Keep me updated

By following Affinity on Mynewsdesk, you will be able to see their news feed on your dashboard. Press material from all the companies you follow is collected here.

You may even choose to receive updates by email in real time.

This service is completely free!

Follow us
Affinity has identified you as being interested in receiving this information. Should you no longer wish to receive material from Affinity, please use the link below to unsubscribe.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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