Alltech MUSIC FESTIVAL 2014 in Normandy du 23 Août au 7 Septembre 2014

Alltech FEI World Equestrian Games 2014 in Normandy

Alltech Music Festival Provides the Soundtrack to the Alltech FEI World Equestrian Games 2014 in Normandy

Aloe Blacc, Kool & The Gang and More to Entertain at the Games

[CAEN, France] – With just ten days to go to the official opening ceremony of the Alltech FEI World Equestrian Games™ 2014 in Normandy, Alltech is also counting down to the opening of the Alltech Music Festival. Commencing on Sunday, Aug. 24, musicians will play from 7 p.m. on eight evenings of the Games. The Alltech Music Festival will be free of charge to everyone holding a Games sport ticket or Games Village ticket (€5.00).


An estimated 10,000 Games visitors will gather in the heart of the Games Village on Alltech Music Festival nights to enjoy live musical entertainment from a variety of international and local artists, including American Grammy Award winning R&B group Kool & The Gang, French songstress Joyce Jonathan, traditional Irish musician Sharon Shannon through to American singer songwriter Aloe Blacc. This broad musical spectrum of artists will have Games visitors dancing through the Games Village in Caen.


“The Alltech Music Festival will offer musical entertainment for all ages,” said Catherine Keogh, Alltech chief marketing officer. “When we embarked on the journey to sponsor the Games, we always viewed the Games as more than an equestrian event. The Games will be an event not just for equestrians but for horse lovers and non-equestrian enthusiasts alike. Alltech wished to work hand in hand with the Normandy Organising Committee to add value and enhance the Games experience for the 500,000 people coming from around the world, and of course from the local Normandy region.”


The Alltech Music Festival line-up is as follows:




Opening Act

Main Act

SundayAugust 24 Opening Night Soul Vintage Orchestra(Motown) Kool & The Gang(R&B, Soul)
MondayAugust 25 Québec Night Misteur Valaire(Electro Jazz) Mes Souliers sont rouges(French and Quebecois)
ThursdayAugust 28 Irish Night We Banjo 3(Irish) Sharon Shannon & her band(Traditional Irish)
FridayAugust 29 Country Night Kevin Buckley & the Yee Haw Band(Country) Flynnville Train(Country Rock)
SaturdayAugust 30 Caennaise Night Oldelaf(French Comedy Pop) Casseurs Flowters(Hip Hop)
ThursdaySeptember 4 Family Night Joyce Jonathan(French Pop) Louis Bertignac(French Rock)
FridaySeptember 5 US Night Nick Waterhouse(Blues, Soul,Jazz) Aloe Blacc(Rap, Soul)
SaturdaySeptember 6 Closing Night Malo’/Granville/The Lanskies(Folk/ Pop/ Pop Rock) Superpoze vs Fakear(Electro, World Music)


“The World Equestrian Games, like the Olympics, occur only every four years, and when the world brings together its very best horses and human athletes, along with the spirited fans who love them, it’s cause for a celebration,” said Dr. Pearse Lyons, president and founder of Alltech. “We’re looking forward to lighting up the Games Village through the Alltech Music Festival as we celebrate the power and passion of the world’s greatest equestrian event.”


For a full line-up of the acts playing at the Alltech Music Festival, please click here. Tickets to the Alltech FEI World Equestrian Games 2014 in Normandy are still available for purchase. Please click here for further information.


The Alltech FEI World Equestrian Games 2014 in Normandy are organised every four years and represent the most important equestrian event in the world.



Photo Caption:

Alltech is proud to announce its sponsorship of the Alltech Music Festival. The official line-up poster can be downloaded here.


Additional high-resolution photos are available for direct download at



To view video highlights of the Games, please click here. Embed code is available.


About Alltech:

Founded in 1980 by Dr. Pearse Lyons, Alltech improves the health and performance of people, animals and plants through natural nutrition and scientific innovation. With more than 3,000 employees and a presence in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle East, Africa and Asia-Pacific. For further information, visit For media assets, visit

Alltech is the proud title sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy. For more information about these prestigious global championships, visit


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