Affinity

de Bel7 · 26 avril 2018

Affinity

PRESS RELEASE

17th June 2019

MEDIA ADVISORY – AFFINITY LIVE 2019

Affinity Live 2019 takes place on Wednesday, 19 June, and will include a keynote address by Ashley Hewson, Managing Director of Serif.

In addition to the pre-announced official retail launch of our new desktop layout app Affinity Publisher, Ashley will be making two further exclusive announcements regarding:

A unique new technology connecting Affinity Publisher, Designer and Photo
More exciting news for users of the Affinity suite on iPad

The Affinity Live keynote address, in front of an invited audience of designers, photographers, artists, press and VIP guests, will be streamed live from 1815BST at https://affinity.serif.com/live.

Affinity Live announcement press materials will be available at the end of the keynote from https://affinity.serif.com/press/.

Press contact

John Atkin

Head of PR

john@serif.com

Affinity apps are available for review on request.

About Serif

Serif launched in 1987 and built up a reputation for quality and reliability based on an award-winning range of software for PC – low-cost alternatives to high-end publishing and graphics packages.

However, in addition to being locked into Windows, years of development meant the software was becoming bloated, hard to maintain and unable to exploit the capabilities of the latest hardware.

Instead, the focus of development switched to a next-generation suite of lean, super-fast apps for creative professionals using Mac, Windows and iPad. The change meant throwing away all the old code and starting from scratch and it took almost five years until Affinity Designer, the first Affinity app, was released in 2014.

Affinity Photo followed in 2015 and the launch of Affinity Publisher in 2019 means Serif now boasts a full creative suite of applications covering photo editing, graphic design and desktop publishing. Affinity apps have won some of the biggest awards in the industry, gained plaudits from reviewers, and been adopted by over a million customers worldwide.

Serif employs around 70 people at its HQ in Nottingham, UK.

Affinity

Take photos further with 30% off Affinity Photo for iPad

Affinity – Sep 14, 2018 08:57 BST

Affinity Photo for iPad boasts more power and professional features than ever – and it’s available now with a 30 per cent discount.

Developer Serif is running the flash offer until midday BST on Tuesday (18 Sept) to celebrate the launch of a big update to Apple’s reigning iPad App of the Year.

It means Affinity Photo for iPad is currently available for a one-off £13.99 / $13.99 / 14,99€ from the App Store (subject to regional currency variations).

Watch the new Affinity Photo for iPad video: https://vimeo.com/289631726

Serif Managing Director, Ashley Hewson, says: “Reviewers and customers told us Affinity Photo for iPad was a truly revolutionary product when we launched on-stage during Apple’s WWDC keynote last year.

“For the first time it gave photographers, artists, editors and retouchers a full professional mobile workflow with all the features you’d expect, on the go.”

Version 1.6.9 of the app introduces:

massively-expanded support for touch gesture control
refined UI and much improved brush management
a new Export persona, allowing instant export of multiple slices and layers
many performance and other improvements.

Hewson adds: “We broke new ground in being the first to bring a desktop-class professional photo editing tool to iPad and just this week we’ve reached a quarter of a million users.

“As we’ve talked to our users, witness the inspirational work they create and understood more about their workflows, it’s inspired us to keep pushing the boundaries of what’s possible on a mobile device.”

Affinity Photo for iPad is available now without subscription from the App Store. Existing users can download the updated version free of charge at any time.

For more information go to https://affinity.serif.com/photo/ipad

Notes to Editors

V1.6.9 full release notes:

Undo/Redo gesture with two/three finger tap.
Export persona – a new workspace for exporting regions of your image as slices.
Added drag modifiers to studio icons for colour, text, navigator and history.
Added support for brush nozzle base texture mode.
Added canvas rotation control via Navigator Studio.
Added swipe gesture to swap primary and secondary colours on the Colour Studio
Context menu now uses a long-press release gesture to invoke.
Added two-finger hold gesture to resize a layer from its centre.
During shape creation, a two-finger hold gesture will transform the layer.
On the Layers Studio, with a layer selected, a two-finger tap on another layer will select all layers in between.
On the Layers Studio, pinch inwards (either vertically or horizontally) to group selected layers. To ungroup, do the opposite and pinch out.
With the Move Tool active, a two-finger hold gesture on a layer plus a one finger drag duplicates the selected layer.
Easy access to merge and rasterise commands via Layer Studio icons.
Improved brush stroke lag and small stroke response.
Brushes remember previously used stroke settings.
Move any custom brush to any category.
Added support for on-screen keyboard trackpad mode.
Added Tab key to on-screen keyboard context bar.
Updated Persona icons.
Numerous other improvements and fixes.

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/affinitybyserif

Twitter @affinitybyserif

Facebook http://facebook.com/affinitybyserif

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer, Affinity Photo and Affinity Publisher.

About Serif

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif’s headquarters in Nottingham, UK.

Created with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows and now iPad, where it is Apple’s 2017 iPad App of the Year. Affinity Publisher, released in late 2018, is the third in the initial trio of apps envisaged by the development team.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC. Powerful yet easy to use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide. The company has around 70 employees.

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Affinity Photo for iPad: Layers expanded

Layers
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About Affinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer, Affinity Photo and Affinity Publisher.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, name…

Visit the newsroom »

Affinity

Spotlight puts the focus on Affinity All-Stars

Affinity – Apr 26, 2018 10:20 BST

Beautiful art, design and photography is the focus of Affinity Spotlight – a brand new online resource from the team behind the award-winning graphic design and photo editing apps.

Available today at https://affinityspotlight.com/, Affinity Spotlight is valuable not just for users of Affinity apps, but for anyone seeking inspiration and advice from some of the biggest names in the industry.

Its launch reflects the growing influence of Affinity Designer and Affinity Photo as the go-to choice of creatives around the world, thanks to their cutting-edge speed and power, combined with a no-subscription pricing model.

With new content to be added all the time, star Affinity creatives featured at launch include:

Designer Jonathan Ball, founder of pokedstudio, and famed for his wacky characters and intricate worlds
Peter Collie, the world-renowned photographer working with luxury and high fashion brands on striking editorial images
Paolo Limoncelli, a UI/UX designer, digital illustrator and the talent behind DAUB Brushes
3D artist Dimitrios Sakkas, who creates surreal fantasy and science fiction landscapes in Affinity Photo

Spotlight visitors who already use Affinity apps can also download the very latest keyboard shortcuts to view, print or customise. And there’ll be a wealth of advice and tutorials on using specific features of Affinity Photo and Affinity Designer, on Mac, Windows and iPad.

Ashley Hewson, Managing Director of Affinity developers Serif, says: “Seeing more and more outstanding content that our users were creating really inspired us to showcase their artwork and images in the best way possible.

“We also wanted to create a great reading experience, by removing all the clutter, making it very simple and refined, and making sure the featured artwork looks amazing on everything from mobile devices to 5k screens.”

Affinity Designer and Photo are available priced £48.99 / $49.99 / 53.99€ for Mac and Windows. Affinity Photo for iPad – Apple’s reigning iPad App of the Year – is available priced £19.99 / US$19.99 / 21,99€. (No subscription. All prices are subject to regional currency variations).

Notes to Editors

Serif (Europe) Ltd, Nottingham, UK, NG11 7EP

John Atkin, Head of PR, email john@serif.com, phone +44 (0) 115 914 9006

Website https://affinity.serif.com

Newsroom http://press.affinity.serif.com

Video https://vimeo.com/affinitybyserif

Twitter @affinitybyserif

Facebook http://facebook.com/affinitybyserif

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

About Serif

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows and iOS – Affinity Photo is the 2017 iPad App of the Year, chosen by Apple.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC. Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide.

Share on social media

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About Affinity

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.

Affinity Designer, winner of an Apple Design Award in 2015, and Aff…

Visit the newsroom »

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